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Catherine Zhang
- Food Blogger
- $13,500 average monthly revenue
- Published June 27, 2024 by Fardeen Khan
- Reviewed and edited by Niall Doherty
Catherine Zhang is a 24 year old from Australia 
who runs two food blogs…
In a recent interview, she reveals…
Depending on the time of year, my ad revenue on Zhang Catherine will vary, ranging from $4k-6k.
As I also do content creation, I receive income from paid partnerships, where one video can range from $5k-8k.
A partnership video she put out recently on TikTok 
Back to Catherine…
I’ve been working on my blog and social media platforms for almost 4 years now.
Both started as side hustles while I had a full-time job, but after 2 years I was making enough to make them my full-time career.
From my online business and paid partnerships I make about $12-15k/month.
The origin story…
Growing up I had always loved baking and making desserts…
I studied food science and nutrition in university in order to become a dietitian. It was during this time I appeared and won Netflix show “Zumbo’s Just Desserts Season 2.”
From then on I discovered my true love for desserts and worked in restaurants as a pastry chef.
Shortly after I fell into recipe development and loved the creation of new flavors and ideas over working in a commercial kitchen. I began creating content and have now amassed a total following of over 1 million across my social media platforms, including Instagram and TikTok.
So social came first for Catherine, and eventually she started blogging as well…
After doing some research into blogging, I realized it was a profitable market that I could tap into, which would help monetize the recipes I had been already posting on my social media.
And social is still her main focus…
In the current age, social media is the greatest weapon.
By growing my social media following and continuously trying new desserts and recipes, creating viral videos is the best strategy to gain new visitors to my blog.
A lot of content creators don’t realize the power of blogging and are unable to convert followers to blog views. And other food bloggers have yet to grasp the power of social media.
Awesome to see someone running successful niche sites without being entirely dependent on SEO, although Catherine says SEO is still important.
Her advice for others…
Things don’t grow overnight and they take time to build.
If you consistently put in high-quality work and effort, you will be rewarded in the end. Without the passion for my work, it would be difficult for me to be consistent.
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