-
Blaine and Courtney Toler
- Influencers
- $45,000 estimated revenue in 6 days
- Published July 1, 2024 by Niall Doherty
Hawk Tuah Girl is a young woman in Tennessee who went viral earlier this month when her late-night street interview was posted online 
The Cut names the woman as Hailey Welch and explains…
In the video, she’s asked “What’s one move in bed that makes a man go crazy every time?” Her response is what’s made her go viral.
“You gotta give ’em that ‘hawk tuah’ and spit on that thang,” she exclaimed…
“Hawk tuah” is like, the sound of the guy in the back of an old Western saloon using a spittoon, but she’s talking about sex.
the original video on YouTube, 9:52 mark for the viral moment…
As soon as the video started going viral, a merch company in Tennessee got in contact with Hailey and announced on Facebook…
I have been authorized to sell these hats after a conversation with Haliey. She will be receiving a portion of the profits from sales.
They then posted a photo of the company founder with Hailey 
A week later, Rolling Stone reported…
That was 2000 hats sold for at least $33 a pop 
But it’s not just the official stuff that’s selling.
Search for “Hawk Tuah merch” on any social platform and you’ll find people trying to sell tshirts, hats, stickers, etc.
Blaine and Courtney Toler might be doing it better than anyone 
They have ~350k combined followers on Instagram and TikTok.
Looks like they’ve been in the merch game for a while now, and they were quick to jump on the Hawk Tuah trend, announcing a shirt for sale within a couple of days.
Price tag = $30.
Six days later, they revealed they’d sold 1500 of those shirts.
That’s $45,000 revenue 
Of course, the party could soon be over since Hailey may end up trademarking her famous phrase.
But it goes to show the power of having an audience and being ready to jump on the latest trend 
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