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Ellen Yin
- Founder of Cubicle to CEO
- $500,000 approximate annual revenue
- Published July 29, 2024 by Fardeen Khan
- Reviewed and edited by Niall Doherty
Ellen Yin is the founder of Cubicle to CEO, we covered her origin story back in 2022…
Starting out, the business was a social media marketing agency, and Ellen was mainly working one-on-one with clients 
Later she created and sold digital products and courses.
It took her ~5 years to get to $2 million in revenue 
Per a recent profile by Chenell Basilio, Ellen has gone on to earn another $1 million in ~2 years.
But not from client work…
At this point, Cubicle to CEO is focused on being a media business first, so sponsorships and brand partnerships are a big part of the revenue.
After making this change in business structure in early 2023, Ellen went silent for a few weeks and was pitching brands to be sponsors. She said she closed $205k in revenue from brand partnerships alone during that time across 22 campaigns.
So the average brand partnership she is selling is around $10,000.
A key part of Ellen’s burgeoning media empire is her podcast 
Another important part is the community she’s building, The C-Suite, which costs $195/Quarter.
Chenell writes…
I’m not sure how many members are there but I know she pre-launched it to 100 founding members at $100/year.
I’d venture to guess at least another 100 have joined since then at $195 per quarter, which would be around $88k in recurring revenue per year.
Perhaps the key to Ellen’s success is “borrowed traffic”…
Borrowed traffic is essentially getting in front of other people’s audiences. When you don’t have a large audience to start with, it can be hard to get going. It can take a long time to build that flywheel of growth…
Ellen used this strategy in the early days when she was getting started. She didn’t have a big audience, so she went where the people who she wanted in her audience were.
Examples of borrowed traffic 
- Guest podcasting
- Guest posting
- Public speaking
- Going live on someone’s Instagram with them
- Influencer marketing
Chenell continues…
These all essentially come down to finding someone who has an audience of people who would benefit from your knowledge, and then reaching out to make a connection with them…
For example, [Ellen] is a big user of Kajabi and they brought her on their podcast. That’s one simple example of borrowed traffic.
Could you do similar to grow your audience and boost your business? 
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