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Janessa White
- Co-founder of Simply Eloped
- $1.4 Million bookings in year 3
Simply Eloped is a marketplace site that connects couples with venues and vendors for elopements or small weddings 
Founded by Janessa White and Matt Dalley in 2016, the business recently sold for an undisclosed sum.
They Got Acquired has some numbers…
The business brought in $40,000 in bookings in its first year, $300,000 the following year and $1.4 million in year three, White told Hampton. By 2021, she’d built an $8-million business, according to Bootstrappers.
I suspect that last number refers to gross volume 
Unclear what kind of cut Simply Eloped takes from each booking.
Janessa also told Hampton in 2023…
To date, we haven’t been an incredibly profitable company but I can proudly say this is the first year we’ll be turning that corner.
They must have received a good offer to end up selling only a year later 
And while marketplaces are a tough business due to the chicken-and-egg problem, it’s worth considering what other niches this could work for.
Think: where else is it currently difficult for buyers and sellers to connect and do business? 
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