Jason Wardrop breaks it down in this 13-minute video 
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The idea is to set up a system for local businesses to automatically text back missed calls.
Plumber example 
- Average client value = $500
- Missed calls per week = 20
- Average close rate = 35%
So those missed calls could be costing the plumber $3000+ per month, since customers tend to move on quickly and call someone else.
Jason shows how you can set up an auto-text back service for the plumber (or other local business), and charge them $300-500 per month 
You’d be leveraging software called HighLevel, which starts at $97/month after a free trial.
HighLevel has an AI conversation bot built in, which you train on client websites so it can immediately text back answers to common questions.
Sounds like the kind of thing you could pitch to local businesses, only sign up for HighLevel once you have some takers 