Former Google CEO Eric Schmidt once said…
Find a way to ride the wave and be part of it, rather than trying to create the wave yourself.
With that in mind, it’s worth keeping an eye on Yelp’s monthly Trend Tracker, which highlights emerging trends from hundreds of categories.
Three trends for April 
A viral tahini latte is stirring up interest as Yelp users search for local cafés putting their own spin on this savory coffee…
“Recession Brunette” is on the rise, as Yelp users lean toward lower maintenance hair colors… and cut back on frequent salon visits… while more users opt to buy beauty supplies for a DIY alternative…
searches for wealth managers and financial advisors are rising—especially as tax season ends and many consider how to invest their refunds.
More trends and insights from Yelp here.