His Niche Shopify Store Earned $3 Million Last Year

• Carlos Ugalde

• Founder of House of Chingasos

• $3 Million annual revenue

Paywalled story about Carlos Ugalde…

• After Being Laid Off, He Started a Side Hustle With Facebook. It Made Almost $3 Million Last Year

He got laid off at 52 years old, no digital marketing experience but he decided to launch a Shopify store, House of Chingasos…

he wanted to combine Latino and meme culture through clothing. Within 90 days, he went from $2,500 in sales to $54,000 a month by following this strategy:

• Open up a Shopify store
• Upload 10 basic designs
• Connect the e-shop to Printful (a print-on-demand company)
• Start running Facebook ads immediately

Sounds like he was relentlessly testing his ads

He launched quick, low-budget campaigns to test different designs and messaging… If a design or message underperformed, it was scrapped. If it took off, it was scaled. 

This rapid-fire approach allowed Carlos to make data-driven decisions, double down on what worked and continuously refine his brand for a growing Latino audience.

Carlos did it for a Latino audience, starting ~5 years ago.

What other audience could you do it for?