From a recent deep dive into the business of golf content creators 
- Creator with 400K followers: ~$120K/year – per-post deals range $800 to $5K
- Creator with 500K followers: $225-250K/year – up to $300K with YouTube AdSense
The threshold to go full-time: about 100K Instagram followers or 50K YouTube subscribers.
Emma Carpenter (89K Instagram) is still below that, but already supports herself through creator work…
The work I do as a content creator blows entry-level broadcasting out of the water. There is just so much money on social media.
The biggest-paying sponsors aren’t the sport’s own brands. Alcohol, gambling, and automotive companies have way bigger budgets than equipment manufacturers.
Golf is just one example – pick any sport, build a following around coaching content, and the same model applies 