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Therese Waechter
- Sticker Business Owner
- $250,000 annual revenue
Therese Waechter built a $250K/year sticker business – but it almost didn’t happen.
During the pandemic, she listed one sticker design on Facebook Marketplace. It took off – 200 orders a day at peak. Then Facebook shut her down without warning.
Instead of quitting, she pivoted to Etsy and Amazon. Started with print-on-demand, but margins were too thin. So she bought a commercial printer and brought production in-house 
That was the real turning point.
Her business, Otto’s Grotto, now spreads revenue across four channels 
- Etsy (30%): runs store-wide 40% discounts – listings without them get buried
- Amazon FBA (30%): small paid ads for 1-3 weeks per listing, then fully hands-off
- Faire (30%): wholesale to retailers, tiered discounts encourage bulk orders
- Shopify (10%): mostly a credibility signal for wholesale buyers
She got a feature in Business Insider using Qwoted (a free PR platform), and she’s now moving to trade printers and remote fulfillment to run the business from anywhere.
The playbook: start with one design on Etsy using print-on-demand – once sales pick up, invest in your own printer and expand to Amazon and Faire 