William Lindholm
- Cake Middleman
- $120,000 monthly revenue
William Lindholm sends physical cakes to his clients’ sales prospects to break the ice.
He calls it “cold caking” – $80 a cake, sourced from a local bakery near each recipient, with tracking on top.
The numbers are wild…
So, this month we’re doing $120,000. Yeah, it’s crazy. Our company has only existed for 6 months.
That’s about $4K a day in revenue, $30-40K monthly profit.
His pitch: as AI drowns out every digital channel, physical gifts cut through.
From the cakes we’ve sent out so far, 35% have converted into meetings, which is really just crazy.
Next week he’s shipping a thousand cakes for a single dental software company 
The moat is an AI agent that sources new bakeries and negotiates volume discounts, taking him from one bakery to fifteen in a month.
He’s also still passively earning $12K/month from his original Norway business (HR birthday cakes), with his mom handling customer service 
Inbounds are stacking up from places like Canada, Spain, and Australia – William says he’d happily partner up if you want to run cold-caking in your area 