Sam Parr runs Hampton, a paid community where founders meet up in small groups by city.
He needed three more members for the Austin group.
So he paid a kid $100 a head to research 200 prospects and mail each one a cheap gift picked just for them, with a handwritten letter.
A bookkeeping firm called Honey Bookkeeping got a jar of artisanal honey 
Sam shared how it went…
It’s taken about six or seven months to get the ROI data on this.
But it was one of our best marketing channels… a lot of the gifts weren’t expensive. They were just very relevant.
Sam says he would have paid $200 a head for this service.
In the UK, Louis Sandford has been sending this stuff since 2019 and turned it into The Lumpy Mail Shop in 2024.
It started with a coconut…
In the summer of 2020, I sent this coconut to a business I wanted to work with, with a short message attached.
The CEO of this company called me up, asked to have a meeting with me, and I closed a deal worth over £40,000.
Membership runs from £750 a year if you bring your own copy and data, up to £3,750 a month with meetings booked into your calendar 
They take US clients too, from $3,000 a month.
But I couldn’t find an American company selling this. In the US it’s mainly writing robots at 89 cents a card, or full ABM programs starting around $10K a month.
You’d be selling meetings, not closed deals.
Pick one industry, research 20 prospects by hand, and charge $150 a head for the gift, the letter and the postage 