-
Shri Vatz
- Founder of Guidejar
- $38,000 net revenue
- Published August 12, 2024 by Fardeen Khan
- Reviewed and edited by Niall Doherty
Shri Vatz is the founder of Guidejar, an AI-powered app that helps you create step-by-step guides or interactive demos 
Shri recently posted on Reddit…
An excerpt…
So, here’s how it all started: In October, I launched Guidejar on twitter.
Excitement? Yes. Panic? Yes.
Marketing? Well, that was a bit of a mystery.
Somehow in the first month, I managed to get two early subscribers from twitter.
Next month, during Black Friday…
I decided to run a LifeTime Deal (LTD) offer. I posted about it in a lot of channels. The result? 7-8 people bought the deal. It wasn’t a huge number, but it was progress!
That likely prompted his next step 
I took a chance and set up an LTD campaign on AppSumo… Once the campaign started, for the first few hours, I had very few website visits… But the next day, it just too off from nowhere…
The campaign ran until March, and by the end of it, I had over 1000 paid customers and $37K in net revenue.
The sales via AppSumo were one-time payments, not subscriptions.
However…
Once Guidejar took off on AppSumo, things got even more exciting. People started making YouTube videos reviewing Guidejar, and customers began sharing their experiences in Facebook groups.
Then…
I started doing cold outreach, tried out ads, sponsored newsletters and bunch of other things. Fast forward to today, and we’re now at $1100 MRR. It’s been a rocky journey, but a wonderful learning experience.
Opinions differ on whether an AppSumo LTD is a good way to promote a product.
It worked out well for Shri, and it has worked out well for others 
For example…
Meanwhile, here’s someone tweeting about the downsides…
Don’t forget, with each of those “success stories” of people making 50k on an AppSumo launch in week… there’s 70% taken out of their cut, then taxes…
50k soon becomes 15k becomes 11.25k…
It’s still great for a side project, but then you have to manage all of those users forever and your project becomes a lot harder to sell.
A fair point, but it’s worth noting that the $37K revenue Shri mentioned was what he was left with after AppSumo took their cut 
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