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Cat Goetze
- Founder, Physical Phones
- $789,000 revenue in 2025
Cat Goetze wanted to use her phone less. Getting a landline installed costs ~$80/month. So she hacked together a Bluetooth-connected retro handset instead.
That became Physical Phones 
Bluetooth-enabled handsets, wall phones, and rotary dials that connect to your smartphone. They ring when you get a call – regular, WhatsApp, FaceTime – and route the audio through the retro phone. Priced at $90–110 each.
According to a recent profile, Cat is a 29-year-old former AI engineer who spent two years building an audience through her “CatGPT” brand before launching the product.
In July 2025, a product video went viral – 8M+ views across Instagram and TikTok 
$120K in sales in three days.
Full year 2025: ~$789K revenue, ~$439K profit. No loans. No outside investment.
The anti-screen wave is growing fast.
What product or service could you create to help people unplug? 