A weekly email with curated job listings for creative professionals who don’t fit neatly into one career box.
That’s Words of Mouth. No original content. No career advice. Just good jobs, every Monday evening.
Rachel Meade Smith started it in 2016 with an email to 50 friends. Ten years and zero ad spend later, it reaches over 72,000 subscribers 
From a recent interview…
There weren’t dedicated job boards for interdisciplinary people like me who had never had the same job title twice.
Universities list it on their career resources pages. Other job roundups send subscribers her way. She’s never done any real marketing.
Open rate: 72%. Click rate: 22% of openers.
Revenue comes from four sources 
- Employer donations – ~20 job submissions per week, with a voluntary donation ask
- Classifieds – $65 to $200 per listing, with a months-long waitlist
- Patreon – reader donations
- Occasional sponsors
Rachel hasn’t held a full-time job since December 2019. But she’ll be the first to tell you the business side isn’t her strength…
I’m so bad at running a business in this way, but it hasn’t hurt me yet because it’s just kind of doing its own work.
Her classifieds are underpriced and oversubscribed. She knows it. There’s real demand for niche curation done well.
Is there a newsletter format as deceptively simple as the links roundup? 
Jobs, deals, tools, events, Reddit threads, industry news, videos, podcasts – pick any niche, collect the best links, hit send.
Dead simple to run, and genuinely useful to the right audience. That’s the whole business 