Jessica Dante
- London Travel YouTuber
- ~$400K yearly from travel guides (est.)
Jessica Dante quit her corporate social media job, tried blogging, then noticed her London videos were crushing everything else on YouTube.
I was like, I’m not actually reading any blogs. I’m watching a ton of YouTube content every day.
So she switched to video. One early upload – “10 important things to know before you visit London” – cleared 1M views 
She narrowed the whole channel to just London. Counterintuitive, since travel creators usually chase variety.
But London pulls in millions of trip-planning tourists a year, the content’s evergreen, and she never has to go far to film.
She calls these viewers a “drive-by” audience…
They’re the ones that are actively planning a trip… they’re more likely to buy our travel guides, convert with brand partners, and click affiliate links.
Jessica’s business today: 364K YouTube subs, 6M monthly social reach, an 85K email list, and a shop full of $45–$150 London travel guides.
15,000 guides sold since 2023.
At an $80 average price, looks like ~$400K/year from those alone.
Pick a popular destination city – eg. New York, Nashville, Mexico City – produce helpful videos for tourists, and have travel guides ready for them to buy 