Marc Hyman
- Iced Coffee Cart Owner
- $8,000 net profit in a 2-day event
Marc Hyman is a 66-year-old California lawyer who doesn’t drink coffee. He sells it anyway 
He gutted a $600 Husky tool cart from Home Depot, bolted in a nitro tap system, and serves iced coffee at festivals, car shows, and car washes.
The whole setup ran under $3,000. His best 2-day event cleared $8,000 net profit 
The economics are lopsided in his favor…
- ~$3 to make each cup
- Sells for $8 to $8.50
- 30 seconds to pour, no employees
After 9am, most buyers just want something cold and sweet, he explains – so the coffee itself is almost beside the point 
The quality of the underlying coffee barely matters to them. What matters is speed, temperature, and price.
He even out-earned a $150,000 coffee truck parked next to him in 100-degree desert heat 
A beginner won’t hit $8K – that’s his outlier. But even a small event with 80 buyers nets around $400 in an afternoon.
The same cheap-cart model works for lemonade, kettle corn, or nitro matcha. Build the cart, call three event organizers, and show up where the crowd already is 